Le Web 3 '07: Jason Calacanis on Spam Pollution

Adam Tinworth
Adam Tinworth
Google is starting to smack down spam, but it’s still an issue – affiliate links. 
Calacanis had some suggestions for the attendees about how to manage this:
- Build curation into your service. - Police your service - Reduce anonymity without reducing freedom - Punish bad people
Users have to “own your words”. The movement is away from fake people: MySpace had loads, Facebook had less, LinkedIn has none.
He also gave us a quick demo of [Mahalo’s new social element](http://greenhouse.mahalo.com/Special:FollowDownload). It’s already a human-powered search engine – ie real people rather than algorithms are behind the results. The new element appears to bring link sharing/recommending to social groups. It could be more than that – I’ll play with it later to see.
What’s the benefit to new companies of following his suggestions? “Nobody wants to buy real estate in a town filled with toxic waste,” Calacanis replied. “There’s a small amount of pain to go green.”
The best quote of all? “As internet people, we shouldn’t bother with people who don’t understand the internet, because they’ll be dead soon.”
anonymitycommunity managementGoogleidentityjason calacanislewebmahalosearchspamtechnorati

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.