One Man & His Blog

The Second Paid Content Experiment Begins

So, it’s happened, as we all knew it would. Rupert Murdoch is taking his online sites paid-for. From the BBC story on the announcement:

In order to stop readers from moving to the huge number of free news websites, Mr Murdoch said News Corp would simply make its content “better and differentiate it from other people”.

The word “simply” is doing an awful lot of work in that sentence.

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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