![Ciarán Norris](http://www.onemanandhisblog.com/assets_c/2009/10/IMG_1976 - Version 2-thumb-220x330-1469.jpg)Former colleague Ciarán Norris is going to tell us how to listen.

Use your ears?
First up: why should we listen on Twitter? Exponential growth in the last year, for one. We’ve had a growth of people at the creator end of the scale. First you had know HTML, then you had to have a blog, and now you just need Twitter, a mobile phone and maybe a cameras. 
And because of that, Google is now your company front page, and other people’s work maybe on the front page and more interesting than yours. Tools like [ViralTracker](http://www.viraltracker.com/) allow them to follow how pieces of work spread across the web. [Delicious](http://www.delicious.com) is *still* a good way of seeing how people view your brand. [Tweetdeck](http://www.tweetdeck.com/beta/) gives you the ability to understand and monitor Twitter across multiple accounts. [Tweetfunnel](http://www.tweetfunnel.com/) allows multiple people to manage one account. [Tweetmeme](http://tweetmeme.com/) tracks how links are spread around Twitter. They’re adding analytics (which I’m testing and it’s cool). [Twitterfall](http://twitterfall.com/), great way to check what people are saying around a brand.
But: some perspective. 2% of Iranians have access to Twitter, so it’s the “liberal intelligentsia talking to the liberal intelligentsia in the west”.
**Some good examples: **
- [Glassesdirect](http://www.twitter.com/glasses_direct) - Dominos Pizza got more views for [its response to a problem video](http://www.youtube.com/watch?v=7l6AJ49xNSQ) than the original - [Ryanair](http://www.travolution.co.uk/blog/2009/02/what-happened-when-a-blogger-d.php) – and traffic went up!