One Man & His Blog

#media140 : Learning To Listen

![Ciarán Norris]( - Version 2-thumb-220x330-1469.jpg)Former colleague Ciarán Norris is going to tell us how to listen.

Use your ears?
First up: why should we listen on Twitter? Exponential growth in the last year, for one. We’ve had a growth of people at the creator end of the scale. First you had know HTML, then you had to have a blog, and now you just need Twitter, a mobile phone and maybe a cameras. 
And because of that, Google is now your company front page, and other people’s work maybe on the front page and more interesting than yours. Tools like [ViralTracker]( allow them to follow how pieces of work spread across the web. [Delicious]( is *still* a good way of seeing how people view your brand. [Tweetdeck]( gives you the ability to understand and monitor Twitter across multiple accounts. [Tweetfunnel]( allows multiple people to manage one account. [Tweetmeme]( tracks how links are spread around Twitter. They’re adding analytics (which I’m testing and it’s cool). [Twitterfall](, great way to check what people are saying around a brand.
But: some perspective. 2% of Iranians have access to Twitter, so it’s the “liberal intelligentsia talking to the liberal intelligentsia in the west”.
**Some good examples: **
- [Glassesdirect]( - Dominos Pizza got more views for [its response to a problem video]( than the original - [Ryanair]( – and traffic went up!

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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