Monetising Conversation

Adam Tinworth
Adam Tinworth

Six Apart have added an interesting feature to their Typepad hosted blogging platform. Typepad Conversations is reminiscent of Vox‘s QotD –  a daily question which people can answer as fodder for their own blogs.

The interesting thing is that some of these questions are sponsored:
The [Six Apart blog post]( goes into a little more detail. I can see some purists twitching at this mixing of “the comversation” and “commerce”, but given how opt-in it is, it looks like an interesting model to me.
Here’s [a question I answered]( and the [conversation page]( for that question.
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.