One Man & His Blog

Monetising Conversation

Six Apart have added an interesting feature to their Typepad hosted blogging platform. Typepad Conversations is reminiscent of Vox‘s QotD –  a daily question which people can answer as fodder for their own blogs.

The interesting thing is that some of these questions are sponsored:
The [Six Apart blog post]( goes into a little more detail. I can see some purists twitching at this mixing of “the comversation” and “commerce”, but given how opt-in it is, it looks like an interesting model to me.
Here’s [a question I answered]( and the [conversation page]( for that question.
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Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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