The Two Direction Era of Publishing

Adam Tinworth
Adam Tinworth

I couldn’t help but chuckle, as two stories came to my attention in a very short period of time:

- [Telegraph Plans to Charge for Online Content [£]]( – The *FT* reports that *The Telegraph* is contemplating some sort of paywall, next year, probably. (Can I vague that up a little for you?) - [LinkedIn Launches Share Button]( – Meanwhile, LinkedIn is making it easy for publishers to make it easy for readers to share links (Follow? Good.)
So, which way are you going? Towards more sharable content or less?
*(And yes, I’ve added the LinkedIn Share button already)*
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LinkedInmonetisationpaywallssharingsocial toolsthe telegraph

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.