Skip to content
One Man & His Blog
  • 👱🏻‍♂️ About
  • 📈 Consultancy
  • 👨🏼‍🏫 Training
  • ⌨️ Event Coverage
  • 📚 Guides
  • Log in
  • Subscribe
  • Latest
  • Journalism
  • Blogging
  • Social Media
  • Twitter
  • Publishing
  • Journalists
  • Politics
  • Facebook
  • video
  • blogs

Google Authorship, analytics and the personalisation of search

Adam Tinworth
Adam Tinworth
14 Nov 2012
  • Share on Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Share via Email
  • Copy link

Authorship analytics in Google+

John Pozadzides of Geekbrief.tv has spotted something interesting – Google has started including authorship analytics in some people’s Google+ pages.

Authorship, you might recall, is the markup you can add to your webpages, that “claims” them as your work, and which can lead to them appearing in Google with your profile pic, like so:

![Authorship markup](http://www.onemanandhisblog.com//uploads/11/12/Screen Shot 2012-11-14 at 22.29.49.png "Screen Shot 2012-11-14 at 22.29.49.png")

This change means that authors now have access to the sorts of analytics that you had to be a site owner and user of webmaster tools to have before. Great news for journalists who want greater insight into the performance of their work – and a fascinating insight into how Google is incorporating social into the way it works.

If this is rolled out universally, it’s another major step in Google stepping away from the website as the core unit of the web, towards the page and its author – with authorship and author reputation a core part of how search works.

Google’s adoption of social looks like its embedding itself very deeply into its core search product.

analyticsauthorshipGooglemetadatasearch
Adam Tinworth

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.

Sign up for e-mail updates

Join the newsletter to receive the latest posts in your inbox.

Please check your inbox and click the link to confirm your subscription.
Please enter a valid email address!
An error occurred, please try again later.

Comments


You might also like

The Zeitgeist Project: The Curators Objectify Paid Members Public

To conclude The Zeitgeist Project Berlin, the eight curators who talked previously returned to the stage to pitch us on their choice of object that best represented the cultural zeitgeist. This is what they picked: Simon Waterfall The one speaker that frightened the life out of him was the Google

Adam Tinworth
Adam Tinworth
30 Aug 2012
3d printing

Sustainably profitable digital publishing - #newsrw Paid Members Public

Panel discussion on sustainable business models, chaired byKathryn Corrick, digital media consultant. Lucia Adams, The Times – When they launched a paywall, people predicted a disaster. But it hasn’t turned out that way, and now all the newspapers are trying to solve the same problem. The big change is the

Adam Tinworth
Adam Tinworth
13 Jul 2012
analytics

Insights by email

Join the newsletter to receive the latest posts in your inbox.

Please check your inbox and click the link to confirm your subscription.
Please enter a valid email address!
An error occurred, please try again later.
  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
  • RSS

Featured Posts

TikTok: should news organisations be on the platform now?

21 Mar 2023
A young woman being watched as she uses TikTok, the Chinese flag in the background.

20 years of One Man & His Blog

5 Mar 2023

Loaded and the gonzo early days of the Lads Mags

22 Feb 2023
The cover of Loaded issue 1 in 1994

What is a newsletter?

21 Feb 2023

One Man & His Blog reborn: the 2023 edition

10 Feb 2023
The 2023 look of the website One Man & His Blog

Four things publishers should give up in 2023

24 Jan 2023
An illustration of to web publishers meditating in a zen fashion.

Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.

One Man & His Blog

Digital journalism & the creator economy. By Adam Tinworth

Navigation

  • 🔖 Tag List
  • 📧 Newsletters
  • 📝 Notebook

Newsletter

Please check your inbox and click the link to confirm your subscription.
Please enter a valid email address!
An error occurred, please try again later.
© 2023 One Man & His Blog - Published with Ghost & Krabi
↑