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Google Authorship, analytics and the personalisation of search

Adam Tinworth
Adam Tinworth
14 Nov 2012
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Authorship analytics in Google+

John Pozadzides of Geekbrief.tv has spotted something interesting – Google has started including authorship analytics in some people’s Google+ pages.

Authorship, you might recall, is the markup you can add to your webpages, that “claims” them as your work, and which can lead to them appearing in Google with your profile pic, like so:

![Authorship markup](http://www.onemanandhisblog.com//uploads/11/12/Screen Shot 2012-11-14 at 22.29.49.png "Screen Shot 2012-11-14 at 22.29.49.png")

This change means that authors now have access to the sorts of analytics that you had to be a site owner and user of webmaster tools to have before. Great news for journalists who want greater insight into the performance of their work – and a fascinating insight into how Google is incorporating social into the way it works.

If this is rolled out universally, it’s another major step in Google stepping away from the website as the core unit of the web, towards the page and its author – with authorship and author reputation a core part of how search works.

Google’s adoption of social looks like its embedding itself very deeply into its core search product.

analyticsauthorshipGooglemetadatasearch
Adam Tinworth

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Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

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Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

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