"content" is in trouble

Adam Tinworth
Adam Tinworth

Content is the next word that’s about to be hollowed out and rendered meaningless by band-wagon jumping companies.

Apparently anyone who’s ever written more than a paragraph is now a content expert… Shame how few of them actually think about who’ll be reading all that ‘content’.

buzzwordscontent marketingcontent strategy
Adam Tinworth

Adam Tinworth Twitter

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

Comments

You might also like

A spool of thread, tanged and messed up

How Threads got tangled Members Public

Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?

Adam Tinworth
Adam Tinworth
Threads

Why audience strategy is vital for any publisher Members Public

Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…

Adam Tinworth
Adam Tinworth
audience development

Featured Posts

Audience Engagement: two words, both matter

An abstract image of audience engagement

Why we need new gatekeepers to counter AI slop

Launching the Institute for Creativity and AI

What the hell is happening at Automattic (part 2)?

A knight standing in front of a tattered WordPress held aloft by an army.

AI: should publishers sign up or sue?

AI Friday: a human crafted-guide to our digitally-created future

A journalist kicking back and relaxing while an AI gets on with her work. Well, we can dream, can't we?

Author

Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.