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buzzwords

"content" is in trouble

Adam Tinworth

Adam Tinworth

23 Jan 2013

Content is the next word that’s about to be hollowed out and rendered meaningless by band-wagon jumping companies.

Apparently anyone who’s ever written more than a paragraph is now a content expert… Shame how few of them actually think about who’ll be reading all that ‘content’.

Read more

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Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.

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