Tumblr as a publishing tool for content creators

Adam Tinworth
Adam Tinworth

A scene from Bad Machinery

John Allison, who has a long history of excellent web comics behind him, on the role of Tumblr for content creators:

I would never decry any service as worthless. There are people who have caught mass attention via Tumblr, and sold great piles of things as a result. There’s a use for everything, and an exception to every rule. The exceptions are the reasons that others try. But Tumblr sets the bar of success incredibly low. The payout will almost always be zero. Not beer money, nothing.

Just because somewhere is the easy place to get attention doesn’t mean it’s the right place…

(One of John’s sketches made an appearance on this blog a long time ago…)

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Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

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