Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

Saving local news, one newsletter at a time Members Public

Local newsletters for local people, as The League of Gentlemen never said. Plus, AMP is dead, and Threads is rapidly developing…

Adam Tinworth
Adam Tinworth
newsletters

The pandemic changed newsrooms. But did it change them the right way? Members Public

New research from the Reuters Institute shows us that newsrooms have become more flexible post-pandemic, but not how that flexibility is being used.

Adam Tinworth
Adam Tinworth
reuters institute

What if the Twitter replacement isn’t a Twitter clone? Members Public

Twitter's growth was fuelled by making it easier to publish micro blog posts there than on a website. That was a trap, and we fell into it.

Adam Tinworth
Adam Tinworth
Blogging

The AI pendulum keeps swinging Members Public

When will publisher learn that AI isn't a quick fix for cheap content? Plus changes at the BBC, an SEO apocalypse and more.

Adam Tinworth
Adam Tinworth
AI

The problem with Automattic’s 100 year plan Members Public

Many bloggers and web creators want their work to persist after their death. But can they really pay $38,000?

Adam Tinworth
Adam Tinworth
Blogging
A researcher with books in front of her, photos on the wall behind, and a pile of gems in front of her.

Google seeks hidden gems, and YouTube polices AI Members Public

YouTube is policing AI, LinkedIn is getting personal — and so is Google?

Adam Tinworth
Adam Tinworth
SEO
A horror image of people being zombified by a phone with TikTok on the screen.

Avoiding the TikTok trap Members Public

TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?

Adam Tinworth
Adam Tinworth
TikTok
Redundant journalists walking from the darkness into the light.

How to accidentally create a competitor Members Public

What’s to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns out…

Adam Tinworth
Adam Tinworth
Threads