SEO
Why you shouldn’t worry about AI-powered search — yet.
Hundreds of thousands of words have been spent describing a new era of search that nobody understands. Let me add to them by explaining why you shouldn't worry just yet.
Social Media
Blue sky thinking about emerging social platforms
There's a whole new wave of social media emerging. Do you need to be there now?
Monday Reading: get elders off TV and journalists off Twitter
Five useful reads, lovingly sifted from the cesspit we call the interwebs.
Social Media
Media’s no good, very bad week
More proof that VC funding and journalism are poor bedfellows — and that you should never trust a social media platform.
Instagram
🤯 LinkS in bio
Well, stone the crows. Instagram has unexpectedly done something we never thought they’d do…
photos
Scenes from a commute
A selection of photos, capturing the beauty in the everyday during my journey home from work.
Social Media
Some notes on Substack Notes
Who is the new Substack feature serving? Plus the final nail in the coffin of the keyword from Google.
mastodon
What’s your Mastodon strategy?
Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.
newsletters
Does it matter if Substack is in financial trouble?
Substack has managed to make itself all but synonymous with "newsletters". If the platform is struggling financially, could that have an impact on the whole newsletter ecosystem?