advertising
Solutions to a broken ad model
The ad world is in flux. Google is killing cookies, and then it isn't. What can publishers do to survive?
apple news
Bad News: Apple ❤️ Taboola
Apple is letting the king of the chum boxes into its news app.
engaged reading digest
Engaged Reading Digest: Google fights misinformation with $$$$
Google fights back against Covid-19 misinformation, YouTube prepares its TikTok clone and the click frauders gear up…
misinformation
Election Watch 2019 #1: Lies, Leaks and Dead Squirrels
Connecting up some of the reporting about the use of misinformation and propaganda during the 2019 UK general election.
X (Twitter)
Best thing Twitter have done in years
This is the best John Lewis Christmas ad you'll ever see.
advertising
Journalism's surveillance capitalism problem: it's all in the ads
Those in glass houses…
advertising
Medium's direction shift: why we should welcome it
Yesterday, the news broke that Medium has shifted direction [https://blog.medium.com/renewing-mediums-focus-98f374a960be#.matjqmcr2], and is laying off some people, and bashed out a quick post. With a night’s sleep (but not a good one, thanks to my youngest…) behind me, I have a slightly more nuanced take,
advertising
Publishers rethinking "related content" ads
The clock may be ticking for related content ads like Taboola and Outbrain [http://www.nytimes.com/2016/10/31/business/media/publishers-rethink-outbrain-taboola-ads.html] : > But now, some publishers are wondering about the effect these so-called content ads may be having on their brands and readers. This month, these ads
ad blockers
The problem with ad blocker blocking
Here’s a photo of my morning workstation: On the left, my iPad happily showing a news story about the presidential debates from last night – and the #kenbone hashtag [http://deadline.com/2016/10/ken-bone-emerges-as-winner-of-hillary-vs-donald-ii-1201833855/] in particular. On the right, my MacBook Pro showing the same story – except it’s
advertising
Newspapers' scale screw-up is no secret
Digiday has published the confessions of a “senior publishing executive at a U.K newspaper” [http://digiday.com/publishers/confessions-newspaper-publishing-exec-weve-screwed-pursuing-scale-sake-scale/] . And it’s all “mea culpa”: > The digital media industry has completely screwed up by pursuing scale for the sake of scale. There’s been a relentless pursuit for
advertising
The FT's struggle are a harbinger of print's assassin: advertisers
The Financial Times Discovers That a Paywall Is Not a Panacea [http://fortune.com/2016/04/22/financial-times-cuts/] The Financial Times is going through some financial hard times, and it’s down to print advertising, not the (successful) paywall. Matthew Ingram: > Lamont said in his memo to FT employees
ad blockers
Incisive Media decides to block the ad blockers
Incisive Media plans on blocking ad-blockers in the New Year [http://digiday.com/publishers/incisive-media-become-second-u-k-publisher-ban-ad-blocker-users/] > The publisher, which has a mix of subscription-based and ad-funded magazines, is seeing 40 percent of its traffic affected by visitors with ad blockers enabled, across the titles with more technology-savvy audiences, with other