advertising
Solutions to a broken ad model Paid Members Public
The ad world is in flux. Google is killing cookies, and then it isn't. What can publishers do to survive?
Bad News: Apple ❤️ Taboola Paid Members Public
Apple is letting the king of the chum boxes into its news app.
Best thing Twitter have done in years Paid Members Public
This is the best John Lewis Christmas ad you'll ever see.
Journalism's surveillance capitalism problem: it's all in the ads Paid Members Public
Those in glass houses…
Medium's direction shift: why we should welcome it Paid Members Public
Yesterday, the news broke that Medium has shifted direction [https://blog.medium.com/renewing-mediums-focus-98f374a960be#.matjqmcr2], and is laying off some people, and bashed out a quick post. With a night’s sleep (but not a good one, thanks to my youngest…) behind me, I have a slightly more nuanced take,
Publishers rethinking "related content" ads Paid Members Public
The clock may be ticking for related content ads like Taboola and Outbrain [http://www.nytimes.com/2016/10/31/business/media/publishers-rethink-outbrain-taboola-ads.html] : > But now, some publishers are wondering about the effect these so-called content ads may be having on their brands and readers. This month, these ads