attention

If you don’t understand attention, you don’t understand digital publishing Members Public

Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.

Adam Tinworth
Adam Tinworth
attention

Why completion matters to digital journalism Members Public

There's a psychological impact of completion we ignore at our peril

Adam Tinworth
Adam Tinworth
attention

The World Record Egg: hacking attention for mental health? Members Public

We now know who was behind the World Record Egg - and what they plan on doing with the account. But what does this tell us about today's attention economy?

Adam Tinworth
Adam Tinworth
Instagram

Rise of the Memeocracy — and its cost Members Public

We reward the ability to win attention with fame, validation and money. But that comes with a psychological price.

Adam Tinworth
Adam Tinworth
influencers

Camping, burnout and a digital diet: exploring slow social media Members Public

A week's digital disconnection has left me refreshed, but lacking enthusiasm for reconnecting on social media. Here's what I'm going to do about it.

Adam Tinworth
Adam Tinworth
digital diet

Facebook is the out-of-town supermarket of the web, so let's learn to browse local Members Public

Jason Kottke on why Facebook won: [https://kottke.org/17/12/stop-using-facebook-and-start-using-your-browser] > […] using Facebook instead of just bookmarks is compelling in the same way that shopping at Walmart instead of small-town shops was in the 80s. We blame Walmart for decimating small businesses, but ultimately, small town shoppers chose

Adam Tinworth
Adam Tinworth
attention

Your attention is your most precious resource: conserve it Members Public

This is a really good guide to retaking control of your attention [https://medium.com/on-advertising/self-defence-age-of-attention-c4c0e86e1b9d]: > The first step for successful self-defence is avoidance. Try to avoid as many dangerous situations as possible. In this context this would mean, stay away from every distraction, which doesn’t add

Adam Tinworth
Adam Tinworth
attention

Digital media brands are failing for the same reason as old media brands: they don't understand the attention economy Members Public

The last few weeks have made it plain that digital media is stumbling. Buzzfeed UK is cutting back – hard [https://www.onemanandhisblog.com/archives/2017/12/buzzfeed-uk-redundancies.html] . Mashable has been flogged off a what is a knock-down price compared to its valuation a few years ago, and is laying

Adam Tinworth
Adam Tinworth
attention