content marketing
The SEO versus Content tension: a dialogue Paid Members Public
Afternoon, Adam. You’ve been writing a lot about SEO lately. You got a problem with SEO? Goodness, no. I teach a course on SEO for Journalists [http://www.journalism.co.uk/seo-for-journalists/s336/] for goodness’ sake. I wouldn’t be doing that if I didn’t believe SEO was
Are Infographics next on Google's anti-SEO hit list? Paid Members Public
There’s a really great and interesting interview with Matt Cutts, who heads Google’s web spam team [http://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/] , on the Stone Temple Consulting site. The whole thing is worth a read, but the discussion of infographics is particularly of note: > In principle, there’s
What journalists can learn from The Onion - Baratunde at Le Web London Paid Members Public
Insights into content strategy and social media from an unexpected source…
Why traditional publishers can't soothe the crying baby Paid Members Public
I feel rather bad for my colleagues in the national newspaper business this morning. As they trek into their plush central London office, sipping their lattes1, they find the world predicting their doom and destruction. Frédéric Filloux treads a familiar path, contrasting the transitional newspaper approach to selling their stories
Saturday Night's fine for content Paid Members Public
So, Saturday night. Like the party animal I am, I’m sat around the house perusing the interwebs. I know how to live. But while I was happily browsing away, I happened across a video on the site of a Like Minds acquaintance [http://www.organic-development.com/blog/what-s-hot-in-the-digital-world-this-week.html]
Attention Attrition Paid Members Public
Don Brown [http://donbrownsblog.wordpress.com/2012/01/31/why-content-isnt-quite-king/]: > Publishers do have lots of content, but a) there are lots of publishers (including online-only ones who have never put ink on paper in their lives) and b) there are lots of websites built purely to be packed with
#likeminds - Publishing Immersive Liveblog Paid Members Public
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2010/10/5122993838_de050e6767_o.jpg] The publishing immersive at the Like Minds conference in Exeter, hosted by Andrew Davies of [Idio](http://idioplatform.com/), is packed out. It’s literally standing room only, as we’ve stolen all the seats
Buttoning Up Our Blogs Paid Members Public
The observant might have noticed the arrival of the new, official, Tweet button [http://twitter.com/goodies/tweetbutton] and a more compact Facebook Like button on this here blog a few days ago. I tend to use OM&HB as a testing ground for things we could roll out
