content strategy
The website is diffusing to death Paid Members Public
Simon Owens’ reason for cross-posting to his blog, Medium and LinkedIn [https://medium.com/marketing-102/why-every-blog-post-should-be-crossposted-to-linkedin-and-medium-659be418ebe9] : > The harsh reality is that only a tiny fraction of your social media followers will click on a link to an outside website, and most prefer to interact and consume content that’s
Going native with social media content Paid Members Public
MG Siegler [http://parislemon.com/post/111101766802/can-snapchat-bend-content-to-its-will]: > True power is when media creates content explicitly for a network, rather than simply repackaging it. A useful insight. A lot of work has been done over the last decade on workflows and tech for pushing the same content through multiple
Vox's evergreen journalism back in stock Paid Members Public
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2015/01/evergreen-housing.jpg] Vox remains one of the most interesting experiments in digital journalism , because it’s so very aggressive in stepping away from the “flow” of traditional print news, and into creating “stock” evergreen content [https://www.journalism.co.
The big challenge: good, unsharable content Paid Members Public
The content we talk about least right now is content that gets a lot of reads, but no social media shares, Likes or retweets. Too many systems are set up to monitor these external marks of quality – from Facebook’s newsfeed algorithm, to Google’s search algorithm. How do we
Apparently, I give good quote. Paid Members Public
Maybe it’s down to a couple of decades extracting them from others. That said, I suspect I should be a tough more politic when I’m interviewed: > Tinworth’s style is both genial and refreshingly frank -”the market research we used to do to understand print readership
Print copy is stone, online copy is water. Paid Members Public
Journalists have a very strange view of archive content sometimes.
Publishing thought for the day Paid Members Public
So much of the web discussion right now is about distraction and entertainment. I really want this blog to stand for useful and interesting instead.
"Content" is crap Paid Members Public
Greg Satell [http://www.digitaltonto.com/2014/content-is-crap/]: > The reason is that content isn’t really king. Content is crap. Nobody walks out of a great movie and says, “Wow! What great content.” Nobody who produces meaningful artistic expression thinks of themselves as content producers either. So the first
