editorial strategy

Are readers really seeking "good news"? Or are they actually after something else? Members Public

The novel coronavirus traffic bump is declining. Should we seek positive news, instead? Or is there another option?

Adam Tinworth
Adam Tinworth
Coronavirus

How Mashable lost its identity - and its way Members Public

Lucia Moses on how Mashable killed itself [https://digiday.com/media/mashables-fire-sale-shows-limits-vc-funding/]: > The meme coverage that built Mashable was becoming commoditized. So Mashable used its new capital to hire Roberts and other pedigreed journalists. Soon, there were stories on terrorism and Ukraine leading the homepage, a big change for

Adam Tinworth
Adam Tinworth
editorial strategy

Is The Times making its edition model work? Members Public

You may recall that a year ago, The Times did an unexpected thing: it backed away from 24 hour rolling news on its websites, and switched instead to an editions model [https://www.onemanandhisblog.com/archives/2016/03/times-digital-editions-relaunch.html] . The big question: did it work? The answer, based on

Adam Tinworth
Adam Tinworth
business models

Newspapers' scale screw-up is no secret Members Public

Digiday has published the confessions of a “senior publishing executive at a U.K newspaper” [http://digiday.com/publishers/confessions-newspaper-publishing-exec-weve-screwed-pursuing-scale-sake-scale/] . And it’s all “mea culpa”: > The digital media industry has completely screwed up by pursuing scale for the sake of scale. There’s been a relentless pursuit for

Adam Tinworth
Adam Tinworth
advertising

The costs of running Buzzfeed Members Public

Gawker claims to have got ahold of Buzzfeed’s books [http://tktk.gawker.com/internal-documents-show-buzzfeed-s-skyrocketing-investm-1709816353] : > Editorial budget * In fiscal year 2011, BuzzFeed’s editorial budget was $858,780 [https://www.documentcloud.org/documents/2271007-buzzfeed-financial-documents.html#document/p20] * In 2012, it was $4,724,608 [https://www.documentcloud.org/documents/

Adam Tinworth
Adam Tinworth
business models

Journalists: get your liveblogging boots on the ground Members Public

[https://i0.wp.com/www.onemanandhisblog.com/content/images/2012/09/liveblogging-team.jpg] Well, this is a good quote [http://www.journalism.co.uk/news/12-liveblogging-tips-for-journalists/s2/a550338/] : > “We’ve sort of evolved to this bizarre thing where people sit within newsrooms and cover breaking events from afar,” Tinworth

Adam Tinworth
Adam Tinworth
editorial strategy

One big secret of journalism change management Members Public

Martin Couzins on modelling behaviour [http://itsdevelopmental.com/2012/modelling-behavior/]: > If you are the one who is trying to encourage others to try something out then a good place to start is to model the behavior ie actually use the tools and techniques you are helping others to adopt.

Adam Tinworth
Adam Tinworth
Blogging

The new integration: newsroom and developers - #newsrw Members Public

A panel discussion on the digital future chaired byKatie King, senior product manager, Portal & Partners, MSN UK Raju Narisetti, Wall Street Journal Digital If in 2012, if you’re still talking about integrating print and digital, you’re in deep, deep trouble. Good journalism matters – but experiencing that content

Adam Tinworth
Adam Tinworth
community management