How did creators become influencers? Paid Members Public
How did YouTube's "creators" become Instagram's "influencers" — and what does the dinstinction signify?
Never bet against the phone Paid Members Public
The polished perfection of the millennial influencer is giving way to a rawer, more phone-centric look.
The World Record Egg: hacking attention for mental health? Paid Members Public
We now know who was behind the World Record Egg - and what they plan on doing with the account. But what does this tell us about today's attention economy?