audience engagement
Navigating the shifting sands of audience strategy
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
audience strategy
An uncomfortable audience success story
GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.
newsletter
Why oh why oh AI
The news about AI and internet content just keeps coming. And that's before AI starts writing it itself…
AI
Reddit gets paid for AI training
Reddit has jumped into bed with Google’s AI, and is earning $60m from the encounter. It's another step in the monetisation of free labour.
world politics
The Politics of TikTok, Reddit explained, and Google gamed
Could a US ban on TikTok trigger a social media power struggle? And how did the Verge use ChatGPT to game Google?
audience engagement
WhatsApp for war reporting, Reddit for search and Twitter for GIFs…
Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks.
twitch
The next wave of indie media, the Twitch ban hammer and Google's wallet
Twitch and Reddit ban things, Google might start paying for things, and podcasts still have indie cred. What a way to start the week.
engaged reading digest
Engaged Reading Digest: Memes, cancel culture and baby Yoda
Memes aren't just juvenile fun - they're a potent weapon in the political armory, and we have to start taking them seriously.
engaged journalism
Engaged Reading Digest: walking up the subs hill, radicalization on Reddit and more
More useful reads from the audience engagement mines.