SEO
Posts about search engine optimisation
AI: should publishers sign up or sue? Paid Members Public
The media versus the AI companies is the latest battlefront in the war between platforms and publishers. Which side should we pick?
How to get your relationship with Google back on track Paid Members Public
A tool for making the most of Google Analytics, and how to recover from a SEO nightmare.
The secret to a great headline revealed Paid Members Public
Plus why TikTok can be surprisingly boring.
Seasonal publishing Paid Members Public
What I'm doing with One Man & His Blog this Autumn — and four hand-rolled links for your pleasure.
Google is on the naughty step Paid Members Public
Its search engine is a monopoly — and Google is guilty of abusing that.
X predicts a riot Paid Members Public
Has the loosened moderation under Elon Musk lead to the thuggery on the UK's streets over the weekend? Plus a glimpse at the possible future of search.
How publications get sloppy Paid Members Public
A perfect storm of dodgy SEO, dodgier AI work and the desperate need to protect affiliate revenue is breeding a whole new type of web content slop.
Is AI search a sideshow, or a potential economic apocalypse? Paid Members Public
Will AI-infused search be the end of publishing economics as we know it? Or is the hype outrunning the utility?
