TikTok hides the money
Plus AI is polluting search already, and the industry jobs bloodbath continues.
Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
The AI view from Gaza
Fake images in real stories, niches fight lies and BeReal BeDoomed, in Friday's round up of audience and journalism news.
Social Media
Social: shifting, selling and struggling
An alliterative end to the week, with a look at the state of social media.
Social Media
Post-Twitter death-match update: Pebble is down. Who’s next?
One would-be Twitter replacement crashes and burns, while an unexpected challenger is sneaking up behind the pack. Uncertain times in the social media world.
LinkedIn wants to connect with you, news
Plus Meta stitches Threads into Facebook, and Substack works around Musk’s headlines ban.
Cuttings #9: Make money, sack staff
It's the LinkedIn way. Plus more on the verification problems in Gaza and some great podcasts to listen to.
AI
Cuttings #8: We've made AIs racist
Image AIs love their stereotypes, Snapchat is embeddable, and to nobody's surprise, Elon does something dumb.
X (Twitter)
Cuttings #7: Is X throttling your site?
That cheeky scamp Elon is at it again with his traffic throttling ways. Plus ChatGPT can now read news in real time…
Social Media
Cuttings #3: Social is more than just traffic
Sometimes the journalism world talks as if social media is purely a place to win traffic. This week, we've been reminded that there's far more to it than that…
X (Twitter)
Beating the X (Twitter) headline ban
There is a way around X's removal of headlines from links shared on the platform once known as Twitter. But it comes at a price.
audience strategy
Meaningful Audience Growth in the Social Age
With the perception that social and search traffic is on the slide, what should audience teams do now?
community
The next few years will be a great time for journalism innovation
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.