Social Media

Posts about social media platforms, how to use them and techniques for getting the best results.

The 13th Doctor regenerates atop Durdle Door in Dorset.

Social media isn’t dead — it’s regenerating Members Public

Despite Twitter and Meta’s troubles, humanity’s desire to create and share will not diminish. They’ll just find new ways of connecting. And they already are.

Adam Tinworth
Adam Tinworth
Social Media
An elephant dressed as a journalist, holding a notebook and a pen in its trunk.

Mastodon servers for journalists Members Public

Looking for a Mastodon Instance to begin your journey in the fediverse as a journalist? You’ve come to the right place!

Adam Tinworth
Adam Tinworth
mastodon
Elon Musk with everything burning behind him.

What today’s Twitter layoffs could mean for journalists Members Public

Elon Musk is busy gutting Twitter’s staff — and where he chooses to cut will tell us what the platform’s future relationship with news will look like.

Adam Tinworth
Adam Tinworth
X (Twitter)

Platforms and Publishers: the best of frenemies? Members Public

Are we any nearer buidling a more healthy relationship between news publishers and social media platforms? The outlook is not good, suggests a news:rewired panel…

Adam Tinworth
Adam Tinworth
Social Media

It’s time to stop embedding tweets in news stories Members Public

The possibility of an Elon Musk-run Twitter has people heading for the doors. If we see a mass deletion of accounts, all of a sudden a lot of news stories while find crucial embedded elements at risk.

Adam Tinworth
Adam Tinworth
X (Twitter)
A woman looking at her phone, thinking about Reddit, WhatsApp and Twitter.

WhatsApp for war reporting, Reddit for search and Twitter for GIFs… Members Public

Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks.

Adam Tinworth
Adam Tinworth
audience engagement

Getting tone of voice right on social media Members Public

Being able to talk like the people you want to reach is a critical audience engagement skill.

Adam Tinworth
Adam Tinworth
Social Media

Cultural jargon is still jargon Members Public

It's easier than ever to connect with fellow journalists. But does that mean it's too easy to get disconnected from our audiences?

Adam Tinworth
Adam Tinworth
culture wars