Social Media

Posts about social media platforms, how to use them and techniques for getting the best results.

It’s time to stop embedding tweets in news stories Members Public

The possibility of an Elon Musk-run Twitter has people heading for the doors. If we see a mass deletion of accounts, all of a sudden a lot of news stories while find crucial embedded elements at risk.

Adam Tinworth
Adam Tinworth
X (Twitter)
A woman looking at her phone, thinking about Reddit, WhatsApp and Twitter.

WhatsApp for war reporting, Reddit for search and Twitter for GIFs… Members Public

Social platforms keep evolving in unexpected directions. Here's three changes that have become clear in recent weeks.

Adam Tinworth
Adam Tinworth
audience engagement

Getting tone of voice right on social media Members Public

Being able to talk like the people you want to reach is a critical audience engagement skill.

Adam Tinworth
Adam Tinworth
Social Media

Cultural jargon is still jargon Members Public

It's easier than ever to connect with fellow journalists. But does that mean it's too easy to get disconnected from our audiences?

Adam Tinworth
Adam Tinworth
culture wars

Performative power versus persuasive dialogue on social media Members Public

Ezra Klein's latest podcast delves deep into the social complexities of the behaviours lumped under the banner of "cancel culture"

Adam Tinworth
Adam Tinworth
Social Media

Sunday Supplement: trees, mental health, Alistair Campbell and more Members Public

Pour yourself a drink, find a quite corner, and enjoy this selection of interesting reading, listening and viewing from around the web.

Adam Tinworth
Adam Tinworth
mental health

Trump, QAnon and the limits of the “viral” metaphor to describe online communities Members Public

Deplatforming Trump and QAnon won’t kill the movement. But it might just stop it growing as fast.

Adam Tinworth
Adam Tinworth
online communities

Attack of the clones: all social networks are NOT becoming the same Members Public

Yes, all social networks are developing the same feature set. No, that doesn’t mean they’re all becoming the same. Here’s why.

Adam Tinworth
Adam Tinworth
social networks