X (Twitter)

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Insight about X, the platform formerly known as Twitter. The former news social media mainstay once described as "microblogging", and now better known as "that hell site", is in the midst of some dramatic changes. .

Cuttings

Cuttings: The true face of X political influencers

Plus Meta's alleged killing of harmful research, and AI workers' worries about their own product

X (Twitter)

Caught between a Musk and a hard place

Following the diktats of the MemeMan gets much harder under the harsh eye of parliamentary scrutiny.

Bluesky

The Bluesky explosion and the Substack trap

The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack

Bluesky

Bluesky is having a moment. Time to pay attention.

Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?

social networks

What comes after Twitter?

And are we wordsmiths doomed to be replaced by the video stars?

audience strategy

An uncomfortable audience success story

GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.

Google

Monopolies, layoffs and writs: oh, my

I thought August was meant to be a quiet month for news? I miss the silly season.

Google

Google is on the naughty step

Its search engine is a monopoly — and Google is guilty of abusing that.

newsletter

X predicts a riot

Has the loosened moderation under Elon Musk lead to the thuggery on the UK's streets over the weekend? Plus a glimpse at the possible future of search.