Time(s) for the weekend papers...

Adam Tinworth
Adam Tinworth

Time for a little Times update, as it were. The last time we spoke about it, I was considering dumping either my Times online subscription, or stopping buying the iPad version.

Well, guess what? Since the most recur updates to the iPad app, my website subscription also gives me access to the tablet version. So, no dilemma. I keep the website sub, and get the iPad thrown in.

This is why I think it’s unwise to count Murdoch out just yet – they’re experimenting and learning as they go, and are prepared to shift the model around. And I don’t think any of us should be complaining too much about an open-minded attempt to find new revenue models for journalism.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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