business models
Publishers rethinking "related content" ads Paid Members Public
The clock may be ticking for related content ads like Taboola and Outbrain [http://www.nytimes.com/2016/10/31/business/media/publishers-rethink-outbrain-taboola-ads.html] : > But now, some publishers are wondering about the effect these so-called content ads may be having on their brands and readers. This month, these ads
What Twitter needs Paid Members Public
Nobody wants to buy Twitter. It made it obvious it was up for sale – but one by one the buys dropped out. The reasons seem numerous – the trolling problem for one [https://www.bloomberg.com/news/articles/2016-10-17/disney-said-to-have-dropped-twitter-pursuit-partly-over-image] . But, at its core, the reluctance seems to be based around
Coffee and newspapers: a business model blend Paid Members Public
Richard Horgan [http://www.adweek.com/fishbowlny/toronto-star-headline-coffee/385236]: > From north of the border, a rather interesting new revenue experiment. Canada’s largest newspaper, the Toronto Star, this week announced the launch of a new monthly in-house subscription service: Headline Coffee. Yup, a coffee subscription service from a newspaper
High reach numbers: a dangerous seduction Paid Members Public
Interesting observation from Antony Mayfield [https://brilliantnoise.com/blog/indies-agencies-and-the-battle-for-branded-content/?utm_source=blog_adam_tinworth] (who is finally blogging again): > [The audience’s] antipathy to advertising in general (witness ad-blockers and the rise of ad-free streaming) may present indies with their biggest opportunities in the branded content market: they
The "valuing our loyal readers" lie Paid Members Public
Frederic Filloux [https://mondaynote.com/want-to-boost-your-news-app-hire-a-gamer-4a7cd104eafa]: > I’ve been in the industry for a long time and have heard over and over eloquent statements about “focusing on our most loyal readers”; I spend more than a thousand dollars per year in various digital subscriptions — which should qualify me as
Bill Simmons' The Ringer heads to Medium Paid Members Public
Talking of publishing platforms, Bill Simmons’ new venture, post-Grantland and ESPN [http://espnmediazone.com/us/espn-statement-regarding-grantland/], is heading to Medium [https://medium.com/@el/medium-home-of-the-ringer-829dd263f955#.d9g8rm3ik]: > We first talked to Bill in December. Over the ensuing weeks, it became clear that we have a shared passion for raising the
Magazines are going to hurt in 2016 Paid Members Public
It’s gonna be a tough year for magazines, says a McKinsey report [http://qz.com/584744/books-and-newspapers-will-do-just-fine-in-2016-magazines-not-so-much/] Magazine’s failure to build complementary digital products is hurting them badly… > In fact, according to a new report from global consulting firm McKinsey, every category of media—from cinema to
Incisive Media decides to block the ad blockers Paid Members Public
Incisive Media plans on blocking ad-blockers in the New Year [http://digiday.com/publishers/incisive-media-become-second-u-k-publisher-ban-ad-blocker-users/] > The publisher, which has a mix of subscription-based and ad-funded magazines, is seeing 40 percent of its traffic affected by visitors with ad blockers enabled, across the titles with more technology-savvy audiences, with other
