content strategy
What journalists can learn from The Onion - Baratunde at Le Web London Paid Members Public
Insights into content strategy and social media from an unexpected source…
Responsive Content versus Directive Content Paid Members Public
[https://i2.wp.com/www.onemanandhisblog.com/content/images/2012/06/982e4886aab411e1aebc1231381b647a_7.jpg] The notion of the brand journalist has been playing on my brain again in recent days, partially because of some client work I’m doing. In particular, these two questions stand in opposition to one another:
Brand publishing: time to get gonzo Paid Members Public
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2012/06/berlin-blogging.jpg] Antony Mayfield is on a bit of a blogging roll right now, possibly spurred on by the long bank holiday weekend, with some excellent posts on mental health [http://www.antonymayfield.com/2012/06/04/misfit-minds-why-mental-illnesses-and-learning-difficulties-can-be-useful/] and
Content Strategy: a filter of what, exactly? Paid Members Public
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/04/keyboard.jpg] I found an interesting piece on content strategy via Stowe Boyd [http://www.stoweboyd.com/post/20404611102/the-rise-of-the-content-strategist-cheryl-lowry-via] this morning. Cheryl Lowry [http://cheryllowry.com/] goes into some detail about the rise of the content strategist [http:
Google targets SEO over-optimisation - so just write good stuff Paid Members Public
I’ve long been suspicious of SEO. Oh, I do think it’s valuable: there are basic “hygiene factors” on your page markup you should be getting right, and really good SEOs can help you think about the sort of content you should be creating (and how you should create
Five commuting reads for content types Paid Members Public
Read and enjoy: * Are digital editions attracting new readers [http://emediavitals.com/content/digital-editions-attracting-new-audiences-not-just-print-readers?utm_source=Daily+Buzz&utm_campaign=20303f8505-_nb_DB_03-12-2012&utm_medium=email#.T14GwULnhTM.twitter] ? * What is disruption and how can it be harnessed [http://www.asymco.com/2012/03/12/what-is-disruption-and-how-can-it-be-harnessed1/?utm_source=
There's gold in them there content archives Paid Members Public
Don't let a focus on news blind you to value in your archive.
5 thoughts about Social Media Week London Paid Members Public
This post has lurked in the drafts folder of MarsEdit for the last couple of weeks because, well, my current state of under-employment is making me more nervous than normal of offending people. But if there’s one thing the last six weeks or so has taught me, there’s
