analytics
Save your old Google Analytics 3 data now
Google Analytics 3 has been dead for a year now - but its data is about to be buried. You have just a few days left to save it.
metrics
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newsletters
Lessons from award-winning newsletters
What are the secrets of a good newsletter? What should you measure - and how much should you listen to your audience? Here’s some answers from the very best newsletter publishers.
analytics
How analytics impact journalists' sense of newsworthiness
New research suggests that traffic can influence your sense of what is newsworthy.
financial times
How the Financial Times measures quality reads
The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
