SEO
Posts about search engine optimisation
Why the Twitter road crash is more serious than you think Paid Members Public
Plus the growing evidence that AI chat search is far from ready for prime time, and some great reads on both how ChatGPT actually works and what’s behind “hot, lonely women” catfishing scams
Google’s Bard sings a song to welcome the second age of search Paid Members Public
Google is racing Microsoft to transform search with AI chat tools. What does this mean for your traffic?
Four things publishers should give up in 2023 Paid Members Public
Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.
Why newsletters are just getting started Paid Members Public
As if Monday couldn’t get any worse, here’s a video interview with me about newsletters…
Journalism’s year of chaos continues Paid Members Public
Then story of what went on inside Twitter after the Musk takeover, CNET’s AI teething issues and… journalist Barbie?
Google versus AI copy: fight! Paid Members Public
Will Google see Ai copy as spam? Is the Fediverse more than Mastodon? Do newsletters need a clear value proposition? All these questions violate Betteridge's Law…
The case against guest posting Paid Members Public
Beware emails offering free posts. The cost might be much higher than you think…
A little respect (just a local bit) Paid Members Public
Another week, another economic crisis. But in other news, local politicians are getting more overtly disdainful of journalists, and big news sites are taking a serious SEO hit. Let's dive in…
