Social Media
Social posts that still do #numbers
Get your social posts right, and they can still do the business, even on Facebook.
social media strategy
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audience strategy
Meaningful Audience Growth in the Social Age
With the perception that social and search traffic is on the slide, what should audience teams do now?
Social Media
Social Media, chat apps and journalism: people's news discussions are becoming private, not public
Facebook is in decline and the chat apps are rising. But it's more than algorithm changes, but a shift in people's behavior - how do we adapt?
Social Media
“Spray and Pray” is not a viable social media strategy for newsrooms
There are too many social platforms now, so you need to have intelligent focus to make the most of them.
Facebook
Facebook never loved journalism. It’s time to break up.
The big social network pretends to like and need news. But it’s all a front, and the façade is beginning to crumble…
