Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
High reach numbers: a dangerous seduction Paid Members Public
Interesting observation from Antony Mayfield [https://brilliantnoise.com/blog/indies-agencies-and-the-battle-for-branded-content/?utm_source=blog_adam_tinworth] (who is finally blogging again): > [The audience’s] antipathy to advertising in general (witness ad-blockers and the rise of ad-free streaming) may present indies with their biggest opportunities in the branded content market: they
Buzzfeed is trying to speed up social media debunking Paid Members Public
Buzzfeed has a social media verification team [https://firstdraftnews.com/buzzfeed-wants-use-social-media-might-take-hoaxers/] : > BuzzFeed Canada editor and First Draft Coalition member Craig Silverman will be leading the charge from Toronto, “bringing his deep expertise at debunking hoaxes to our reporting arsenal,” said Scott Lamb, BuzzFeed’s head of international growth, “and
Snapchat gains Memories, moves in on Facebook's turf Paid Members Public
Snapchat updates [http://www.adweek.com/socialtimes/snapchat-introduces-memories-for-saving-snaps-and-stories/641936] : > Snapchat introduced Memories, a way for users to save their Snaps and Stories for later viewing and sharing. That’s muscling on Facebook territory, that is. > Users can swipe up while on the camera screen to open their Memories.
Dark social is bigger than public social media Paid Members Public
Social sharing is done in the dark. At least, that’s what a new report from marketing tech firm RadiumOne [http://www.inpublishing.co.uk/news/articles/dark_social_dominates_uk_mobile_sharing_activity_10146.aspx] suggests: > According to the report, over three-quarters (77%) of publishers’ or marketers’ content
Social media and the annihilation of self Paid Members Public
One of the cornerstones of much social media theory is that it enables a constructed self: we show off the best version of ourselves. And it’s a neat theory that explains some of the depression people experience after spending time on social media – they compare the reality of themselves
Snapchat is (slightly) revamping Discover Paid Members Public
Snapchat is (slightly) revamping Discover [http://digiday.com/platforms/snapchat-publishers-get-redesign-help-goose-traffic/] Changes afoot for the much-coveted Snapchat Discover slots: > Instead of static media logos in circles, representing the channels, publishers will have an actual cover image to draw readers into the content, according to one source. One publisher said the
Facebook engagement plummeting: the free ride is over Paid Members Public
Facebook engagement around publisher content is falling rapidly [https://www.newswhip.com/2016/05/facebook-engagement-restructure/#BB7I7PKc8u3Ry7p7.99] : > There was a dip between July and September 2015, with numbers slowing down for many of the sites since then. The top ten sites are made up of a mix of digital
ISIS recruits women via social media Paid Members Public
ISIS recruits women via social media [http://www.marieclaire.com/politics/a20011/western-women-who-join-isis/?utm_source=nextdraft&utm_medium=email] How ISIS uses social media to recruit women: > “The moment you indicate any sort of interest in ISIS or ask any questions about it on a social platform, you
