Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
Dark social is bigger than public social media Paid Members Public
Social sharing is done in the dark. At least, that’s what a new report from marketing tech firm RadiumOne [http://www.inpublishing.co.uk/news/articles/dark_social_dominates_uk_mobile_sharing_activity_10146.aspx] suggests: > According to the report, over three-quarters (77%) of publishers’ or marketers’ content
Social media and the annihilation of self Paid Members Public
One of the cornerstones of much social media theory is that it enables a constructed self: we show off the best version of ourselves. And it’s a neat theory that explains some of the depression people experience after spending time on social media – they compare the reality of themselves
Snapchat is (slightly) revamping Discover Paid Members Public
Snapchat is (slightly) revamping Discover [http://digiday.com/platforms/snapchat-publishers-get-redesign-help-goose-traffic/] Changes afoot for the much-coveted Snapchat Discover slots: > Instead of static media logos in circles, representing the channels, publishers will have an actual cover image to draw readers into the content, according to one source. One publisher said the
Facebook engagement plummeting: the free ride is over Paid Members Public
Facebook engagement around publisher content is falling rapidly [https://www.newswhip.com/2016/05/facebook-engagement-restructure/#BB7I7PKc8u3Ry7p7.99] : > There was a dip between July and September 2015, with numbers slowing down for many of the sites since then. The top ten sites are made up of a mix of digital
ISIS recruits women via social media Paid Members Public
ISIS recruits women via social media [http://www.marieclaire.com/politics/a20011/western-women-who-join-isis/?utm_source=nextdraft&utm_medium=email] How ISIS uses social media to recruit women: > “The moment you indicate any sort of interest in ISIS or ask any questions about it on a social platform, you
Video: Men read harassing tweets to female journalists' faces Paid Members Public
This is uncomfortable viewing. Men – volunteers – read out nasty and harassing tweets targeted at female sports journalist – to those journalists. It starts off much lighter than it becomes later on. And then the guys get really uncomfortable with what they have to read out.An interesting way of showing the
Social media sanity checks the Rogue One way Paid Members Public
It’s not hard to find this adorable: Yes, it’s the CGI team from Industrial Light & Magic, watching reaction videos to the [trailer for *Rogue One*](http://www.starwars.com/video/rogue-one-a-star-wars-story-official-teaser-trailer), the forthcoming *Star Wars* movie.In a month where we’ve seen so damn many examples
The problem with sharable content - in graphics Paid Members Public
I drew a bunch of dots to explain why social media is broken [https://blog.this.cm/i-drew-a-bunch-of-dots-to-explain-why-social-media-is-broken-97725e2f0cc4#.13aly8rci] I missed this back in January when it was first published, but it’s so worth your time: > The savviest digital media companies know they’re in an arms race
