aircraft
Back in print...
I'm writing for print again - thanks to Mary Kirby and APEX magazine
Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
DataSift: Sentiment, inflection points and WikiStats
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2012/06/nick-halstead.jpg] **Nick Halstead [http://www.nickhalstead.com], Founder & CTO, Datasift ** We’re expressing opinions all the time on the web, via Twitter, via Facebook, via multiple sources – and that’s all data. And Nick Halstead and DataSift
Socialbakers serves up Socially Devoted - social media rankings for business
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/06/Jan-Rezab-socialbakers.jpg] Why do so many businesses which claim to be social have closed Facebook walls? How many companies use social media as more than a thin layer on top of traditional businesses. Good questions, and Jan Rezab, Co-Founder
search engines
Social is a search strategy
Mashable [http://mashable.com/2012/05/09/the-atlantic-social-over-seo-strategy/] : > “Sixteen months ago we received the same number of monthly referrals from search as social. Now 40% of traffic comes from social media,” Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company, said in a
career
Redundancy: Five months on
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2012/06/b793c532acff11e188131231381b5c25_7.jpg] The past five months have forced me to think about what I do with my working life more then I ever have. When I entered the workplace, in 1994, I had only one aim: become a
change management
Like Minds Exeter 2012 Liveblogs - day two
Links to my liveblogs of day two of Like Minds Exeter 2012 ## Morning- [John Rosling: is the chief executive the chief entrepreneur](http://wearelikeminds.com/index.php/john-rosling-chief-executive-or-chief-entrepreneur-the-future-of-business-leadership/) – an inspiring talk on being an inspring leader (and how to lead rather than manage) - [Rajeeb Dey: the path to entrepreneurship]
marketing
A bad social media workman is scared of his tools
This visualisation of social media marketing tools has been doing the rounds of late: [http://www.onemanandhisblog.com/archives/assets_c/2012/05/buddy-media-social-marketing-2492.html] I found iton Business Insider [http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5] . It was created byBuddyMedia [http://www.buddymedia.com/] The general reaction has been something along
humour
Social Media is...
Well, it got me through the mid-afternoon lull…[via [The Next Web](http://feedproxy.google.com/~r/TheNextWeb/~3/Fzyubl-vs54/)]
buzzwords
The sad and dolorous fate of "engagement"
The word "engagement" has been hollowed out by the social media gurus who have no concept of its sophistication.
Blogging
The danger of understanding social media through the lens of old media
[https://i2.wp.com/www.onemanandhisblog.com/content/images/2012/03/6042197068_41afe7f813_b.jpg] Back when I started training journalists in blogging (which must be close on seven years ago now…) I noted a tendency for them to try and understand blogging in terms of concepts they already knew.
Brace yourselves for Social Media Optimisation
This post by Sarah Marshal from the Guardian Changing Media Summit [http://blogs.journalism.co.uk/2012/03/21/social-predicted-to-overtake-search-as-guardian-traffic-driver/] makes interesting reading in conjunction with my post yesterday [http://www.onemanandhisblog.com/archives/2012/03/google_targets_seo_over-optimisation_-_s.html] : > Six months ago months ago Google
infuence
The myth of the influencer
So, to reach the public through social media, you target influencers, right? Wrong [http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/] : > Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers. While