analytics
On engagement metrics and Facebook malignancy
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
attention
If you don’t understand attention, you don’t understand digital publishing
Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.
analytics
One Man & His Blog’s top 10 posts of 2019
As the year ends, let’s take a look at the posts that caught the imagination of the most people over 2019.
engaged reading digest
Engaged Reading Digest: Deepfakes, YouTube controversy and better analytics through complexity
Five links on engaged journalism to see you through the morning coffee break
analytics
How analytics impact journalists' sense of newsworthiness
New research suggests that traffic can influence your sense of what is newsworthy.
financial times
How the Financial Times measures quality reads
The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
analytics
Paywalls and Analytics
Paywalls need love, too. Unless you're tracking your analytics, you won't know if they're pitched correctly.
analytics
The stealth success of Apple News
I woke to unexpectedly happy news this morning – one of my (meagre) blog posts from last week had killed it on traffic: That’s a normal week’s worth of traffic on a single post. Not bad. And I was completely unaware until that point. Why? Because all the traffic
Amedia: how to turn local news readers into subscribers
Norway’s Amedia is successfully converting local newspaper readers into digital subscribers. Here’s how they do it.
analytics
The new original sin of online publishing
John Battelle thinks we actually figured out online publishing a decade ago – and then we screwed it up. How? We handed power to the social networks [https://shift.newco.co/we-can-fix-this-f-cking-mess-bf6595ac6ccd#.f5u7l6i6x]: > Again, for emphasis: despite all the whizzy bang-y social media we’ve invented these past ten years,
analytics
The Times reinvents editions for the digital age
The big news is out. The Times, already an outlier amongst UK newspapers in having a hard paywall, is changing its model again [http://www.thetimes.co.uk/edition/news/a-letter-from-the-editors-fdrq0p2p0]. Not the paywall – this is not a retreat from paid as its stablemate The Sun has done. No, this
analytics
The top 10 One Man & His Blog posts of 2015
So, how was 2015 for One Man & His Blog? Pretty good, all things considered. I had much less time than usual to devote to the blog, due to a very successful working year, but I still managed a 15% increase on 2014’s traffic. I hope (and have plans)