news review
News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video
Six stories from around the web that will inform your audience strategy.
analytics
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Video
I miss deadlines. Would you?
Some thoughts on B2B newsletters, the endless pivot to video, and Substack's growing moat.
attention
When less journalism is more
The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better.
analytics
On engagement metrics and Facebook malignancy
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
attention
If you don’t understand attention, you don’t understand digital publishing
Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.
analytics
One Man & His Blog’s top 10 posts of 2019
As the year ends, let’s take a look at the posts that caught the imagination of the most people over 2019.
engaged reading digest
Engaged Reading Digest: Deepfakes, YouTube controversy and better analytics through complexity
Five links on engaged journalism to see you through the morning coffee break
analytics
How analytics impact journalists' sense of newsworthiness
New research suggests that traffic can influence your sense of what is newsworthy.
financial times
How the Financial Times measures quality reads
The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.