analytics
When less journalism is more Paid Members Public
The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better.
On engagement metrics and Facebook malignancy Paid Members Public
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
If you don’t understand attention, you don’t understand digital publishing Paid Members Public
Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.
One Man & His Blog’s top 10 posts of 2019 Paid Members Public
As the year ends, let’s take a look at the posts that caught the imagination of the most people over 2019.
Engaged Reading Digest: Deepfakes, YouTube controversy and better analytics through complexity Paid Members Public
Five links on engaged journalism to see you through the morning coffee break
How analytics impact journalists' sense of newsworthiness Paid Members Public
New research suggests that traffic can influence your sense of what is newsworthy.
How the Financial Times measures quality reads Paid Members Public
The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
Paywalls and Analytics Paid Members Public
Paywalls need love, too. Unless you're tracking your analytics, you won't know if they're pitched correctly.
