brands
When digital goes shopping for print Paid Members Public
Tortoise wants The Observer. Unherd has got The Spectator, and installed a new editor. The relationship between tradition print-era brands and digital startups has suddenly reversed.
Is the influencer bubble deflating? Paid Members Public
Is there something rotten in the state of influence?
The problem with volume churnalism for you Paid Members Public
Om Malik on the rise of the free contributor churnalism factories [http://om.co/2016/07/24/how-publications-are-committing-harikari/]: > In an era of Medium, LinkedIn and Quora, I wonder if we need media companies to bastardize their brands, especially as it becomes increasingly obvious that all traffic doesn’t translate
#b2bhuddle : Livia Giulia Zuppardo on Google+ Paid Members Public
A liveblog of Livia Giulia Zuppardo talking at the B2B Huddle
Facebook's Two Worlds Paid Members Public
Richard Stacy [http://richardstacy.com/2012/12/13/just-because-something-works-doesnt-mean-that-it-is-working/] : > I was using this point to illustrate the main theme of my presentation – namely that we now have two worlds: the world of the audience and the world of the individual […] Up until this point there has only ever been
Online publishing needs to get personal Paid Members Public
Andrew Sullivan nails why traditional publishing brands struggle [http://andrewsullivan.thedailybeast.com/2012/10/why-not-do-away-with-print.html] to bring their readers with them online, in a piece about personal migration on reading from print to digital forms: > But it takes guts to actually make the change. An individual can, overnight.
Google+ Pages: the other +shoe drops Paid Members Public
Google+ launches its Pages product for marketing on the service.
