platforms
How The Economist plays the platform game Paid Members Public
How do you recruit new subscribers - especially young ones? For The Economist, social platforms are a big part of the equation…
Medium is struggling to break out of the tech niche Paid Members Public
Interesting analysis of Medium’s audience [https://mondaynote.com/a-new-model-for-medium-3ad7cc638c13#.k4ef5accn] from Frederic Filloux, which I missed last month: > This is both good and bad news. On the plus side, Medium mostly addresses the tech elite. This is a premium audience, attracted by quality, more likely to pay for
Medium's direction shift: why we should welcome it Paid Members Public
Yesterday, the news broke that Medium has shifted direction [https://blog.medium.com/renewing-mediums-focus-98f374a960be#.matjqmcr2], and is laying off some people, and bashed out a quick post. With a night’s sleep (but not a good one, thanks to my youngest…) behind me, I have a slightly more nuanced take,
Medium makes publications more prominent in its apps Paid Members Public
Medium is making Publications, its approach to creating “websites” within the platform, much more prominent in its apps [https://blog.medium.com/a-new-home-for-your-favorite-publications-in-the-medium-app-289443747d42#.40dnb9r17] : > Only publications that you follow on Medium will be featured on your app’s home screen (and only when they have new posts to read)
Bill Simmons' The Ringer heads to Medium Paid Members Public
Talking of publishing platforms, Bill Simmons’ new venture, post-Grantland and ESPN [http://espnmediazone.com/us/espn-statement-regarding-grantland/], is heading to Medium [https://medium.com/@el/medium-home-of-the-ringer-829dd263f955#.d9g8rm3ik]: > We first talked to Bill in December. Over the ensuing weeks, it became clear that we have a shared passion for raising the
Facebook Instant Articles for all publishers, come April Paid Members Public
Interesting news from the folks at Facebook – Instant Articles for all [http://media.fb.com/2016/02/17/opening-up-instant-articles/]: > We’re excited to announce that on April 12th at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere
The website is diffusing to death Paid Members Public
Simon Owens’ reason for cross-posting to his blog, Medium and LinkedIn [https://medium.com/marketing-102/why-every-blog-post-should-be-crossposted-to-linkedin-and-medium-659be418ebe9] : > The harsh reality is that only a tiny fraction of your social media followers will click on a link to an outside website, and most prefer to interact and consume content that’s
Pinterest opens up as a developer platform Paid Members Public
Pinterest is the quiet powerhouse of the social media world, driving more traffic than, say, Twitter, yet receiving much less attention. This change should make things more interesting: > The company says developers who integrate Pinterest sign-in will be able to offer users “a personalized, curated experience based on their
