publishing strategy
Building a successful journalism podcast business Paid Members Public
Podcasting is becoming big business. But how do you create a viable strategy, make money — and staff up a team? The panel discussed what works — and how.
Using data to diversify your audience Paid Members Public
How can data and AI analysis help you diversify your content, and attract new types of readers? FT Strategies think they have the answer.
Why DC Thompson is putting communities at the heart of its business Paid Members Public
Scottish publisher DC Thompson is rethinking its strategy around communities, becoming both a member of them, but also a source of expertise on them they can sell to others.
Matt Monahan, Arc XP: what AI means for publishers Paid Members Public
An insight into what AI could mean for journalism, from the CMS platform backed by Jeff Bezos and used by the Washington Post.
Jon Steinberg, Future CEO, on Gen AI and revenue Paid Members Public
The new CEO of Future on navgiating stormy economic waters, and how to use AI sensibly.
Four things publishers should give up in 2023 Paid Members Public
Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.
Are you tempted by shiny things syndrome? Paid Members Public
Are we letting ourselves get distracted by cool new formats, rather than doing the really hard work of rethinking our journalism for the post-digital age?
The two reasons why most newsletters will fail Paid Members Public
Like any good gold rush, people aren't paying enough attention to the details of what makes newsletters work. And that will lead to many flaming out. Here's why.
