publishing strategy
Are ebook sales really in decline? Paid Members Public
Some sobering news for ebook enthusiasts [http://www.nytimes.com/2016/09/23/business/media/audiobooks-turn-more-readers-into-listeners-as-e-books-slip.html] in the New York Times: > Sales of adult books fell by 10.3 percent in the first three months of 2016, and children’s books dropped by 2.1 percent. E-book sales
What happens to your traffic if you stop publishing - and update old articles? Paid Members Public
What happens when you stop publishing new material and take a hard, professional look at your archives? The Buffer team decided to find out [https://stories.buffer.com/we-stopped-publishing-new-blog-posts-for-one-month-heres-what-happened-78380b1c364f#.21nf009mb] : > Having not published original content on the blog for 30 days, we saw only a 4 percent dip in
Use branded content to establish authority, not sell Paid Members Public
Elizabeth Spiers on good branded content [https://contently.com/strategist/2016/08/11/elizabeth-spiers-reveals-youre-thinking-vr-branded-content-wrong/] : > You have written about Casper and their publication Van Winkle’s [https://contently.com/strategist/2015/06/09/mattress-co-casper-launches-new-mag-to-investigate-drugs-experimental-interrogation-and-sleep/] as an example of great branded content. What did they get right? It wasn’t meant
The problem with volume churnalism for you Paid Members Public
Om Malik on the rise of the free contributor churnalism factories [http://om.co/2016/07/24/how-publications-are-committing-harikari/]: > In an era of Medium, LinkedIn and Quora, I wonder if we need media companies to bastardize their brands, especially as it becomes increasingly obvious that all traffic doesn’t translate
The "valuing our loyal readers" lie Paid Members Public
Frederic Filloux [https://mondaynote.com/want-to-boost-your-news-app-hire-a-gamer-4a7cd104eafa]: > I’ve been in the industry for a long time and have heard over and over eloquent statements about “focusing on our most loyal readers”; I spend more than a thousand dollars per year in various digital subscriptions — which should qualify me as
Newspapers' scale screw-up is no secret Paid Members Public
Digiday has published the confessions of a “senior publishing executive at a U.K newspaper” [http://digiday.com/publishers/confessions-newspaper-publishing-exec-weve-screwed-pursuing-scale-sake-scale/] . And it’s all “mea culpa”: > The digital media industry has completely screwed up by pursuing scale for the sake of scale. There’s been a relentless pursuit for
Incisive Media decides to block the ad blockers Paid Members Public
Incisive Media plans on blocking ad-blockers in the New Year [http://digiday.com/publishers/incisive-media-become-second-u-k-publisher-ban-ad-blocker-users/] > The publisher, which has a mix of subscription-based and ad-funded magazines, is seeing 40 percent of its traffic affected by visitors with ad blockers enabled, across the titles with more technology-savvy audiences, with other
Makes pennies, destroys brands Paid Members Public
> Some reputable publishing sites have these trash content modules on the bottom. Makes pennies, destroys brands. pic.twitter.com/nFEm7mNA5P [https://t.co/nFEm7mNA5P] — Jason Hirschhorn (@JasonHirschhorn) December 12, 2015 [https://twitter.com/JasonHirschhorn/status/675768830484873216?ref_src=twsrc%5Etfw] There are good and bad varieties of these “news
