The Guardian
The future of newsletters Paid Members Public
The newsletter boom of the last few years shows no sign of abating. What's next for this critical auidnce tool, asked a panel at news:rewired.
Engaged reading digest: members-only apps, and the funnel is back Paid Members Public
The Guardian launches a member-only app, people are discovering funnels a decade late, and HuffPo is on the auction block.
News on Smart Speakers: are voice interfaces viable for journalism? Paid Members Public
Are smart speakers the next frontier for journalism - and is there any money to be made there? A panel of speakers at the March 2018 news:rewired explored the potential — and the challenges.
The Guardian squandered its institutional knowledge of podcasts Paid Members Public
Over a decade ago, The Guardian was a genuine innovator, launching a daily news podcast. It's revisiting that idea in 2018 - seemingly unaware that they've done it before.
The Guardian's social video efforts hit 200m views Paid Members Public
The Guardian is part of the social video club, with 200m aggregate views [https://www.journalism.co.uk/news/the-guardian-is-reaching-new-audiences-on-facebook-with-video-series-for-people-who-dip-in-and-out-of-news/s2/a701870/] But there’s an awful lot of unnecessary buzzwords and jargon in describing the basic psychology of social video in there.
Facebook's not the filter bubble, we are Paid Members Public
Interesting – and quite important – experiment from The Guardian – exposing the right and left in the US to Facebook newsfeeds [https://www.theguardian.com/us-news/2016/nov/16/facebook-bias-bubble-us-election-conservative-liberal-news-feed] from the other side of politics: > Tobias said that exposure to the other side made her realize how difficult it might
Internal linking: free traffic Paid Members Public
From one of Kath Viner’s first memos as editor-in-chief of The Guardian, as leaked to Guido [http://order-order.com/2015/07/09/new-guardian-editor-names-and-shames-traffic-de-link-quent-hacks/#:SEvvW8ul7gOqVA] : > One of the easiest things everyone can do is link to other Guardian stories when writing a Guardian story. Internal linking: easy and free
The digital cluster bomb for journalism Paid Members Public
Editor-in-Chief-elect of The Guardian, Katharine Viner is a speech 18 months ago: > In fact, digital is a huge conceptual change, a sociological change, a cluster bomb blowing apart who we are and how our world is ordered, how we see ourselves, how we live. It’s a change we’
