Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

Casey Newton's shift to Substack shows how newsletters are changing Members Public

On the day he breaks another major Facebook story, Verge tech editor Casey Newton jumps ship for the Substack way

Adam Tinworth
Adam Tinworth
newsletters

Get some audio in your engagement strategy Members Public

Why audio is critical to your audience engagement thinking, why hashtags are back on Facebook, and more to spark your imagination this week…

Adam Tinworth
Adam Tinworth
audio

British journalism still has a serious equality problem Members Public

Plenty of talented young female and BAME journalists are entering the industry — but precious few are making the top ranks. Why is that?

Adam Tinworth
Adam Tinworth
diversity

Journalism needs members, not readers Members Public

Members and subscribers are not the same thing. We're at a moment of inflection in journalism, and understanding the difference might be crucial.

Adam Tinworth
Adam Tinworth
membership models

Journalists: do NOT upgrade to iOS14 today Members Public

Apple's big iOS and iPad update arrives today. You do NOT want to install it today, if you use your iPhone or iPad for your journalism.

Adam Tinworth
Adam Tinworth
iOS

On engagement metrics and Facebook malignancy Members Public

Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.

Adam Tinworth
Adam Tinworth
analytics

LinkedIn, TikTok and the dawn of the algorithm wars Members Public

LinkedIn, the dull elder sibling of Facebook and Twitter, is slowly finding new relevance. But the war over TikTok points the way to social media's future.

Adam Tinworth
Adam Tinworth
LinkedIn

The secret of Apple News+ success? Knowing your content and your audience Members Public

What does a fried egg have to do with the Wall Street Journal and Apple News+? It's all about your most important content…

Adam Tinworth
Adam Tinworth
apple